Direct Marketing Basics
Direct marketing is still effective. The hype and effectiveness of online contact get the most buzz ...
SMALL BUSINESS
ARTICLES
Branding Your Business
An effective branding strategy makes your business stand out in a competitive marketplace. Online, it helps ...
Creating an Online Presence
As a new startup or an existing brick and mortar business, building an online presence for yourself is ...
Using Contractors Instead of Employees
Employers are frequently filling jobs and finding the right person for each job is essential whether that ...
Effective Employee Communications
Today, more so than any other time, businesses focus heavily on engaging customers, the media, investors ...
Required Employee Benefits
As an employer and small business owner, you undoubtedly understand the importance offering your employees ...
Internet Marketing Basics
An online presence is a must for any business. According to eMarketer, estimates are that online sales in the U.S. will ...
Measuring the ROI of Your Marketing Budget
These days, small businesses are under more pressure to prove ROI or return on investment of their marketing ...
Affordable Marketing Strategies for Startups
Although running a startup business can be exciting, there is much strategic planning involved to get customers without ...
Maintaining a Work/Life Balance
Maintaining a balance between your work life and personal life was a lot easier in earlier times it seems. Today ...
Pricing Strategies
Profit is a large part of why you’re in business, and it definitely is what keeps you in business ...
Compensation Basics
Compensation is the combination of salaries, wages and benefits that employees receive in exchange for them ...
Attracting and Retaining Quality Employees
As a business owner, it is essential that you attract good employees. Likewise, you’ll also want to retain them as ...
Running a Virtual Company
Operating a business on a virtual basis is quickly gaining in popularity. Although running a virtual company can be ...
Social Media Marketing
Leveraging social media marketing can increase your customer base significantly ...
Creating a Marketing Plan
A marketing plan is a roadmap to get your product into the hands of the customers who want or need it ...
Selling Your Products Online
If you are contemplating selling products online, but you have not sold online before, there are some things ...
Creating an Employee Handbook
As an employer and owner of a growing small business, good communication between yourself and your ...