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Direct marketing is still effective. The hype and effectiveness of online contact get the most buzz ...

An effective branding strategy makes your business stand out in a competitive marketplace. Online, it helps ...

As a new startup or an existing brick and mortar business, building an online presence for yourself is ...

Making an offer and negotiating pay with an ideal candidate can be a trying situation. On the one hand ...

Employers are frequently filling jobs and finding the right person for each job is essential whether that ...

Today, more so than any other time, businesses focus heavily on engaging customers, the media, investors ...

As an employer and small business owner, you undoubtedly understand the importance offering your employees ...

Employees who are well-trained are an asset to any business. In a poor economy, unfortunately, the training budget ...

An online presence is a must for any business. According to eMarketer, estimates are that online sales in the U.S. will ...

These days, small businesses are under more pressure to prove ROI or return on investment of their marketing ...

Although running a startup business can be exciting, there is much strategic planning involved to get customers without ...

A widely recognized concept in marketing circles is customer lifetime value (CLV); however, not many ...

Maintaining a balance between your work life and personal life was a lot easier in earlier times it seems. Today ...

Profit is a large part of why you’re in business, and it definitely is what keeps you in business ...

Compensation is the combination of salaries, wages and benefits that employees receive in exchange for them ...

As the owner of a small business, you know the importance of avoiding unnecessary costs. Because of this ...

As a business owner, it is essential that you attract good employees. Likewise, you’ll also want to retain them as ...

Operating a business on a virtual basis is quickly gaining in popularity. Although running a virtual company can be ...

Leveraging social media marketing can increase your customer base significantly ...

Depending where they are in their startup phase, new businesses often get several types of investment funding ...

A marketing plan is a roadmap to get your product into the hands of the customers who want or need it ...

If you are contemplating selling products online, but you have not sold online before, there are some things ...

As an employer and owner of a growing small business, good communication between yourself and your ...

It takes extensive research and strategic planning to gain a competitive advantage. Every advantage is ...

You’ve come up with a plausible idea for a business. That is great! An idea gets you to the starting gate ...

Time is money, so managing this valuable resource is good for your bottom line. Time is a finite resource, so you ...