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Small Business
Customer Lifetime Value

A widely recognized concept in marketing circles is customer lifetime value (CLV); however, not many ...

Small Business
Pricing Strategies

Profit is a large part of why you’re in business, and it definitely is what keeps you in business ...

Small Business
Attracting and Retaining Quality Employees

As a business owner, it is essential that you attract good employees. Likewise, you’ll also want to retain them as ...