Salem Five Helps to Simplify Life with “Uncomplicate Me” Events and Contest

January 2017

Salem, Mass., January 31, 2017 – Work. Family. After-school activities. Errands. Salem Five recognizes that people could use a little help to make it all run smoothly. Today the bank launched the “Uncomplicate Me” series of events and contests, offering consumers expert help with cooking, personal style and organization.

The “Uncomplicate Me” promotion aligns with Salem Five’s new brand campaign, “Let’s Uncomplicate Money,” taking a team approach to help customers manage their money alongside all the other demands on their time. Salem Five has teamed with Anna Rossi, “MasterChef” finalist and food blogger, Lindsey Foley, personal stylist, and Sarah Buckwalter, Certified Professional Organizer, to help make nonstop, busy daily lives less complicated through entertaining educational events and a companion contest. Each specialist will host two demonstrations at Salem Five locations which are free and open to the public. They are being held on Sunday afternoons, one of the few times in the week that busy families have a little time to slow down and take care of personal matters. Salem Five has long had a commitment to offering convenient early morning, evening and Sunday hours for just that reason.

Salem Five will also hold three digital contests, awarding prizes relevant to each expert, such as in-house cooking lessons, a full wardrobe makeover and a shopping spree at The Container Store. The public will be able to enter the contest with their photo or video submissions of their complicated lives after January 23 and then vote for the winners among finalists at The contest link is also available on Salem Five’s Facebook, Twitter and Instagram pages.

“Our most recent TV ad features a busy couple juggling their various family responsibilities while trying to manage their finances and carving out a little time for themselves. That’s exactly the type of guy or gal who will benefit from these events and contests,” said Salem Five Chief Marketing Officer Martha Acworth. “We get it. Money management is often something that’s squeezed in, and taking time to do things for yourself – like eating healthy, refreshing your wardrobe or getting organized – often falls through the cracks. Just as we offer a team of accessible experts and convenient tech tools to help customers manage all aspects of their finances, we’re providing consumers with expert resources to help simplify and improve their lives.”

Salem Five Bancorp is the parent bank holding company of Salem Five (, a mutual institution founded in 1855. Salem Five aims to make money less complicated and thereby make customers’ lives simpler and easier by offering sophisticated retail and commercial banking products, personalized service and innovative technology. Salem Five is one of the largest Massachusetts-headquartered banks with $5 billion in assets and 36 retail branches in Essex, Middlesex, Norfolk and Suffolk counties and southern New Hampshire. Divisions include Salem Five Mortgage Company, which has financed more homes than any other Massachusetts bank; Salem Five Financial which offers financial and retirement income planning, portfolio review and money management; and Salem Five Insurance Agency, which provides personal and commercial insurance. Salem Five deposits are insured through the FDIC and DIF. Salem Five Mortgage Company’s NMLS # is 4662. Equal Housing Lender. Securities are offered through LPL Financial, member FINRA/SIPC. Life insurance products are offered through LPL Financial or its licensed affiliates. Insurance and investment products are not FDIC insured, not bank guaranteed, may lose value, not a deposit, and not insured by any federal government agency.


James Nelson
(978) 720-5370