Salem Five Launches New Customer Centric Website

February 2018

New site offers a customized user experience through visitor personalization

Salem, Mass., February 22, 2018 – Today Salem Five announced the launch of the newly redesigned The revamped site reinforces the bank’s long-standing commitment to provide its customers with the best in digital technology and a user experience that helps uncomplicated personal finances.

The new site was created with the help of customer feedback and extensive user testing and developed to align with Salem Five’s customer-centric approach to banking and service. The site features streamlined design that allows for a more efficient digital experience with a homepage that captures the bank’s greater Boston roots. The homepage features seasonal cinemagraphs, images that are part photo and part video, that display based on the time of day the user is visiting the site.

The new site is also adaptable offering customized elements to reoccurring visitors based on their use patterns. For example, a Salem Five business customer will likely see more business-related products, services and information throughout the site after previously being identified as a business customer based on their site visit history and performing specific qualifying actions.

Additional new features include:

  • An Education Center that offers users information and guidance on a wide-range of financial matters including retirement, credit and debt, home ownership, cyber security, personal money management, workplace finances and small business.
  • Geolocation capabilities that automatically show users the Salem Five location nearest to them and the bank experts available to assist them at that particular location.
  • An upgraded search feature that allows for more targeted searching.
  • Real-time social media feed integration featuring Salem Five’s Facebook and Twitter accounts.
  • An enhanced Careers section that highlights the bank’s culture, benefits, open positions, and development opportunities.

“We are thrilled to offer our customers a more personalized, intuitive digital experience with our new website,” said Salem Five Chief Marketing Officer Jim Nelson. ”it’s essential for Salem Five to continue to provide digital experiences that allow our customers to seamlessly manage all aspects of their financial lives.”

As one of the first financial institutions in the country to offer online banking and are one of the only Massachusetts-based banks to offer live chat, Salem Five has a reputation for offering its customers leading digital banking experiences. was previously named the most spectacularly designed website in banking by The Financial Brand.

Salem Five Bancorp is the parent bank holding company of Salem Five (, a mutual institution founded in 1855. Salem Five aims to make money less complicated and thereby make customers’ lives simpler and easier by offering sophisticated retail and commercial banking products, personalized service and innovative technology. Salem Five is one of the largest Massachusetts-headquartered banks with $5 billion in assets and 35 retail branches in Essex, Middlesex, Norfolk and Suffolk counties and southern New Hampshire. Divisions include Salem Five Mortgage Company, which has financed more homes than any other Massachusetts bank; Salem Five Investment Services which offers financial and retirement income planning, portfolio review and money management; and Salem Five Insurance Agency, which provides personal and commercial insurance. Salem Five deposits are insured through the FDIC and DIF. Salem Five Mortgage Company’s NMLS # is 4662. Equal Housing Lender. Securities are offered through LPL Financial, member FINRA/SIPC. Life insurance products are offered through LPL Financial or its licensed affiliates. Insurance and investment products are not FDIC insured, not bank guaranteed, may lose value, not a deposit, and not insured by any federal government agency.


James Nelson
(978) 720-5370