Beverly Resident Named Winner of Salem Five's "Uncomplicate My Dinner" Contest

March 2017

Salem, Mass., March 13, 2017 – Beverly resident Alicia Michal has a lot to manage with three young children, but with help from Salem Five, making healthy meals for her busy family just got easier. Alicia is the Grand Prize winner of the bank’s “Uncomplicate My Dinner” contest and will receive three in-home cooking demonstrations with Chef Anna Rossi, a contestant on the TV program “MasterChef,” and 12 prepared meals for her family. Four runners-up will receive a free two-week subscription to Just Add Cooking.

The “Uncomplicate My Dinner” contest is part of Salem Five’s “Uncomplicate Me” series of events and contests, offering busy consumers expert help with cooking, personal style and organization to help make their lives run more smoothly. The “Uncomplicate Me” promotion was designed to support Salem Five’s new brand platform of appreciation for customers’ busy lives and demands of increasingly complex finances. With the tagline “Let’s Uncomplicate Money,” Salem Five seeks to simplify money management by using the latest technology and its team of financial experts to create customized financial solutions, allowing customers the opportunity to focus on the other important things going on in their lives.

Contest entrants submitted photos or videos showing why they needed help “uncomplicating” dinner. Alicia shared an image of herself with her three children enjoying peanut butter and jelly sandwiches for dinner, explaining that with three children under eight, finding the time to make hot meals each night is a challenge.

“At one time or another, every busy parent has had to improvise at dinner time,” said Salem Five Chief Marketing Officer Martha Acworth. “Keeping up with cooking, just like money management, is just one of the many things that people juggle on a daily basis. It’s a pleasure to be able to make the lives of Alicia and our four runners-up less complicated.”

Salem Five has teamed with lifestyle experts Rossi, Lindsey Foley, personal stylist, and Sarah Buckwalter, Certified Professional Organizer, for the promotion. Rossi hosted two cooking demonstration at Salem Five locations in Swampscott and North Andover and Foley hosted a personal style workshop at the bank’s Burlington Mall store.

Upcoming “Uncomplicate Me” free workshops and contests include: Uncomplicate My Style Expert: Lindsey Foley, personal stylist Events with Foley: Fashion demonstrations of the latest spring trends, incorporating runway looks into a wardrobe on a budget and an “Ask the Stylist” Q&A with Foley. •March 19, 2017 from noon to 2 p.m. at Salem Five, 355 Chestnut St., Needham Contest Prizes: The Grand Prize winner will receive an in-home closet consultation and day of shopping with Foley, along with a $2,000 Visa gift card. Four runners-up will receive an introductory membership to StitchFix valued at $250.

To enter the Uncomplicate My Closet contest, visit beginning February 28th. 

Uncomplicate My Home Expert: Sarah Buckwalter, Certified Professional Organizer and owner of Organizing Boston Events with Buckwalter: A hands-on organizing demonstration and “Ask the Organizer” Q&A on how to cut out the clutter and get your home in order for spring.

  • April 9, 2017 from noon to 2 p.m. at Salem Five, 85 High Street, Danvers
  • April 23, 2017 from noon to 2 p.m. at Salem Five, 8 Walkers Brook Drive, Reading Contest Prizes:

    The Grand Prize winner will receive an in-home consultation with Buckwalter, a home organization plan and $2,000 gift card to The Container Store. Four runners-up will receive $250 gift cards to The Container Store.

To enter the Uncomplicate My Home contest, visit beginning April 6th.

The events are on Sunday afternoons, one of the few times in the week that busy families have a little time to slow down and take care of personal matters.

To learn more about the “Uncomplicate Me” promotion, visit

Salem Five Bancorp is the parent bank holding company of Salem Five (, a mutual institution founded in 1855. Salem Five aims to make money less complicated and thereby make customers’ lives simpler and easier by offering sophisticated retail and commercial banking products, personalized service and innovative technology. Salem Five is one of the largest Massachusetts-headquartered banks with $5 billion in assets and 35 retail branches in Essex, Middlesex, Norfolk and Suffolk counties and southern New Hampshire. Divisions include Salem Five Mortgage Company, which has financed more homes than any other Massachusetts bank; Salem Five Financial which offers financial and retirement income planning, portfolio review and money management; and Salem Five Insurance Agency, which provides personal and commercial insurance. Salem Five deposits are insured through the FDIC and DIF. Salem Five Mortgage Company’s NMLS # is 4662. Equal Housing Lender. Securities are offered through LPL Financial, member FINRA/SIPC. Life insurance products are offered through LPL Financial or its licensed affiliates. Insurance and investment products are not FDIC insured, not bank guaranteed, may lose value, not a deposit, and not insured by any federal government agency.


James Nelson
(978) 720-5370