Joe Lawless

VP, Director of Advanced Analytics

Joe oversees all aspects of the agency’s strategic analytic agenda and ensure that organizational direction is grounded in data evidence.  

Joe has over thirteen years of P&C industry experience. Before coming to Salem Five Insurance, Mr. Lawless held multiple data analytic roles at a large, multinational insurance company, including leadership of the carrier’s product, digital business, and agency business intelligence.

Joe is a graduate of Bridgewater State University, where he earned a bachelor’s degree in Business Administration and Management and Fitchburg State University, where he earned a Master of Business Administration. Mr. Lawless also holds a Graduate Certificate in Business Analytics from UMASS Boston and AINS designation.

Joe currently resides in Dudley, Massachusetts with his family.